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Cider Moth

Branding, Packaging design

I aimed to create a brand rooted in a carefree, millennial spirit, inspired by the warmth and ease of enjoyable dinner parties. The aesthetic embraces subtle elegance, drawing from vintage labels to create something timeless and adaptable.

The moth is central to our identity — rich in colour, often overlooked, and vital to healthy ecosystems. Thriving after dark, it reflects our appreciation for understated beauty, balance, and intention.

Cider Moth — brand hero
The brand

A moth emblem, refined.

Desiring a moth emblem for their branding, we meticulously crafted multiple versions before arriving at these refined elements.

Cider Moth wordmark
Moth illustration
Logo lockup in green
Primary typeface
Roboto Mono
Aa Bb Cc Dd Ee Ff
Colour palette
Label design

Spiced autumn cider.

Green arch label
Bottle mockup
Label variant

Fresh apple cider gently spiced with cinnamon, clove, and nutmeg. 6.5% ABV · 500 ml. Labels were designed to feel collectible and shelf-ready — pairing the moth crest with vintage-inspired type and a warm, autumnal palette.

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