View Shift
View Shift is an award-winning independent film production company based between Greater Manchester and London. Their work spans short films, music videos, and commercials, all shaped by a narrative-driven approach and an experimental, DIY spirit.
When developing the new logo, the aim was to capture that independent energy — something adaptable, and reflective of a studio that thrives on original storytelling and creative freedom.
From sketch to screen.
Initial sketches
Sketches inspired by 70s supergraphic systems — we wanted the logo to feel dynamic and in motion, something bold that really shifts and evolves.
Inspiration
I explored classic logos and title sequences, drawing inspiration from bold typography, neon colour palettes, and analog textures.
First drafts of logo
These were the first logo ideas I sent to the client. They liked the text style but wanted to introduce a lens-blur element and refine it further, so I went back, explored a few variations, and reworked the design to better match what they had in mind.
Bold type, neon motion.
